Finland Retailers Target Plastic Bags with Price Hike
S Group and K Group—the nation's two retail behemoths—are raising plastic bag costs to €0.50 ($0.60) effective this month, a strategic move designed to drive down consumer plastic consumption, a Finnish public broadcaster reported.
The price hike marks a 43% jump from the €0.35 ($0.42) rate both grocery giants instituted last spring across their nationwide store networks. That initial increase already triggered measurable behavioral shifts among shoppers, chain representatives confirmed.
Current purchasing patterns reveal only approximately 20% of customers now opt for plastic bags during routine shopping visits, the report indicated.
S Group documented a nearly 10% decline in plastic bag usage throughout the previous year following the spring price adjustment.
Meanwhile, both retail chains recorded a dramatic 50% surge in paper bag sales since last year's plastic bag price escalation took effect—evidence that consumers are actively seeking alternatives.
The pricing strategy aligns with broader European Union environmental targets mandating member states slash annual lightweight plastic carrier bag consumption to a maximum of 40 bags per capita.
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